A lot of times we’re putting in focus + effort into improving our business, but it’s pointed in the wrong direction. This episode will help you decipher if you have an Attract or Convert bottleneck (or neither) so you can efficiently focus your effort to improve business growth and profit margins.
In this episode of the Run Like Clockwork Podcast, Adrienne dives into the Convert bottleneck as part of the new bottleneck series. If you haven’t listened to the first episode introducing bottlenecks, or last week’s episode about the Attract bottleneck, listen to those first.
Topics Adrienne covers in this episode:
Questions to ask to find industry-average conversion rates + your rates
Does your data point to a Convert bottleneck or Attract bottleneck + how to know.
If you converted at an average conversion rate, would you hit your revenue goals?
Do you have enough sales coming in to hit your revenue goals? If not, and your conversion rates are below average, you may have a Conversion bottleneck. If your conversion rates are average or above-average you may really have an Attract bottleneck. This episode, along with the next 2 in the bottleneck series, should bring you some clarity!
Based on what you learned in this episode, do you think you have a Convert bottleneck? Do you know your conversion rate as well as what is industry-average? What is your data telling you? Or if you have bottleneck questions, let us know on Instagram!
If you want our support on busting your business bottlenecks, apply for our Accelerator program. You will also get instant access to a free, private training all about “How to take your 4 week vacation in the next 12 months” which dives deep into how to design your business + team that runs itself.